Us.

'relax baby be cool' is a fashion and lifestyle brand dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave. .

With a sense of solidarity amongst countries, cultures and passionate visionaries, it's a desire to celebrate the legacy of ancient traditions and historical arts.

Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colors and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.

Tailor-made, using only high quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.

Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.

Drawing inspiration from old-school glamour, powerful historical figures, androgynous styles, the Queens and Kings of all times and reminiscing about the times when dressing up was a culture, craftmanship was the highest skill and respect towards culture and art was common sense.

Liis Boode - The Wide-Eyed Wa(o)nderer 

Having spent half of her life travelling, creating and fashion were always passions she was unable to let go.

Now, as a young entrepreneur she wants to give back and contribute to preserving the generations long textile art and ancient traditions.


Katrin Kiho - The Scissor-Hand

With the knowledge of the ins and outs of large scale garment production, a life long dedication to crafting and arts, and an eye for perfection, she is behind the process of giving life to all our products.