Us.

'relax baby be cool' is a fashion and lifestyle brand dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave. .

Established by Estonian-born mother and daughter creative duo, it is a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.

Tailor-made, using only high quality fabrics with a slow fashion approach.

Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.

Liis Boode - The Wide-Eyed Wa(o)nderer 

Having spent half of her life travelling, creating and fashion were always passions she was unable to let go.

Now, as a young entrepreneur she wants to give back and contribute to preserving the generations long textile art and ancient traditions.


Katrin Kiho - The Scissor-Hand

With the knowledge of the ins and outs of large scale garment production, a life long dedication to crafting and arts, and an eye for perfection, she is behind the process of giving life to all our products.